ADIDAS
PROJECT
ADIDAS LA FASHION WEEK RETAIL PRE-SHOW & CLOSING RUNWAY | *photography by Hayden Sahli
In 2025, adidas LA partnered with Art Hearts Fashion to produce the closing runway show of LA Fashion Week. The show spotlighted six LA-based designers, hand-selected for their iconic design styles to create bold interpretations of “THE ORIGINAL”—a core adidas brand concept celebrating the one-of-one spirit that powers fashion and streetwear. A pre-show party at the adidas Melrose store honored the designers and the LAFW moment, offering an exclusive preview to stylists, designers, music artists, and media. The final runway show brought the vibrant vision of LA creatives to life, amplifying their voices and celebrating fashion-forward originality through the adidas lens.
Media coverage included V Magazine, Essence, Ebony, Footwear News, Debonair Afrik, and more.
DELIVERABLES
- 31 CUSTOM RUNWAY LOOKS
- BRANDED EVENT COLLATERAL
- RUNWAY VIDEO & LIVE MUSIC
- MEDIA WAR ROOM PRODUCTION
- ADIDAS VIP LOUNGE PRODUCTION
- ADIDAS US & PARTNER SOCIAL
- PR EXPERIENTIAL PLANNING
- IN-STORE EXPERIENTIAL
- RSVP MICROSITTE
- RUNWAY PHOTOGRAPHY
- LOCAL BUSINESS COLLABS
PROJECT SUMMARY | KEY TASKS
- CREATIVE AGENCY RECRUITMENT
- CAMPAIGN CONCEPT DRAFTING
- CASTING & PRE-PRODUCTION
- 6-MONTH IMC LAUNCH STRATEGY
- AGENCY TRAINING & CREATIVE BRIEFING
- LOCAL MANAGER TRAINING
- LOCAL BUSINESS COLLAB COORDINATION
- CREATIVE ASSET & NOVELTY DRAFTING
- MICROSITE & AD ASSET DRAFTING
- FINAL AGENCY CONTRACT DRAFTING
- BUDGET MANAGEMENT (>$5M)
- PRODUCTION PROJECT MANAGEMENT
- C-SUITE PRESENTATION (2 ROUNDS)
- STYLING & SAMPLE MANAGEMENT
