UNIQLO

PROJECT

UNIQLO HAWAII OPENING CAMPAIGN | *completed in conjunction with local agency

UNIQLO launched its first store in Hawaii with the campaign concept "All in the Ohana," emphasizing the importance of family and community. Key visuals portray families and tight-knit communities, highlighting LifeWear as a medium that brings them together and strengthens their bonds.

DELIVERABLES

- POP ASSETS

- DIGITAL & OOH ADS

- CAMPAIGN KEY VISUALS

PROJECT SUMMARY | KEY TASKS

- CASTING & PRE-PRODUCTION

- CAMPAIGN CONCEPT DRAFTING

- LOCAL MANAGER TRAINING

- STYLING & SAMPLE MANAGEMENT

- CREATIVE ASSET & NOVELTY DRAFTING

  • UNIQLO VIETNAM Campaign Key Image 1
  • UNIQLO VIETNAM Campaign Key Image 7
  • UNIQLO VIETNAM Campaign Key Image 2
  • UNIQLO VIETNAM Campaign Key Image 3
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