ADIDAS
PROJECT
ABBOT KINNEY FIRST FRIDAYS | *completed in conjunction with hand-selected local agency IMA
adidas partnered with a Venice community association on First Friday—a monthly community-driven program along Abbot Kinney Boulevard in Venice—to deepen its connection to the neighborhood. We activated around First Friday to spotlight adidas’ commitment to Venice’s community-first spirit. Designed as a family-friendly experience, each event offered free gifts, games, and Venice-exclusive collectibles tied to monthly themes—bringing locals together while honoring the cultural roots of the area.
DELIVERABLES
- POP ASSETS
- MICROSITES
- CAMPAIGN KEY VISUALS
- DIGITAL & OOH ADS
- SHOPPING BAG
- LOGO PLAY
- LOCAL BUSINESS COLLABS
- CAMPAIGN CONCEPT VIDEOS
- BRANDED NOVELTIES
- BUILDING WRAP
- CAMPAIGN PAMPHLET
PROJECT SUMMARY | KEY TASKS
- CREATIVE AGENCY RECRUITMENT
- CAMPAIGN CONCEPT DRAFTING
- CASTING & PRE-PRODUCTION
- 6-MONTH IMC LAUNCH STRATEGY
- AGENCY TRAINING & CREATIVE BRIEFING
- LOCAL MANAGER TRAINING
- LOCAL BUSINESS COLLAB COORDINATION
- CREATIVE ASSET & NOVELTY DRAFTING
- MICROSITE & AD ASSET DRAFTING
- FINAL AGENCY CONTRACT DRAFTING
- BUDGET MANAGEMENT (>$5M)
- PRODUCTION PROJECT MANAGEMENT
- C-SUITE PRESENTATION (2 ROUNDS)
- STYLING & SAMPLE MANAGEMENT
