ADIDAS
PROJECT
ADIDAS DTLA LAUNCH CAMPAIGN | *completed in conjunction with agency Kamp Grizzly
In 2024, adidas opened its flagship store in DTLA. The activation over the opening weekend aimed to honor the diverse cultures and communities that shape DTLA’s unique identity. Skateboarders from the adidas partnership roster attended, drawing the skate community into the celebration. The event featured numerous prize opportunities and meet-and-greets, creating an inclusive, family-friendly atmosphere. It also celebrated the legacy of adidas Originals, with nods to long-standing partnerships, such as the Stan Smith, with signed shoe giveaways and other iconic Originals footwear prizes.
DELIVERABLES
- POP ASSETS
- MICROSITES
- CAMPAIGN KEY VISUALS
- DIGITAL & OOH ADS
- SHOPPING BAG
- LOGO PLAY
- LOCAL BUSINESS COLLABS
- CAMPAIGN CONCEPT VIDEOS
- BRANDED NOVELTIES
- BUILDING WRAP
- CAMPAIGN PAMPHLET
PROJECT SUMMARY | KEY TASKS
- CREATIVE AGENCY RECRUITMENT
- CAMPAIGN CONCEPT DRAFTING
- CASTING & PRE-PRODUCTION
- 6-MONTH IMC LAUNCH STRATEGY
- AGENCY TRAINING & CREATIVE BRIEFING
- LOCAL MANAGER TRAINING
- LOCAL BUSINESS COLLAB COORDINATION
- CREATIVE ASSET & NOVELTY DRAFTING
- MICROSITE & AD ASSET DRAFTING
- FINAL AGENCY CONTRACT DRAFTING
- BUDGET MANAGEMENT (>$5M)
- PRODUCTION PROJECT MANAGEMENT
- C-SUITE PRESENTATION (2 ROUNDS)
- STYLING & SAMPLE MANAGEMENT
