adidas partnered with DTLA ArtNight—a monthly art walk featuring 30+ galleries that spotlight Los Angeles’ vibrant creative community. As the new official first stop of the program, the adidas DTLA Flagship store showcased three hand-selected local artists. Each artist exhibited their work in-store alongside custom adidas footwear designed to reflect their identity as residents of LA. Artists and their cusomized footwear installations rotated monthly, offering fresh perspectives on self-expression and community through the adidas lens. The event reflected an ongoing commitment to LA’s creative community—celebrating the breadth of artistic expression while bridging culture, creativity, and identity.