ADIDAS
PROJECT
adidas celebrated LA Marathon weekend at its Santa Monica and Century City stores, aiming to generate excitement within the community surrounding the event. Members of the LA adidas runners community were invited to participate, receiving marathon-themed jackets and customization to personalize their race experience. The celebrations reinforced adidas' messaging as a community-driven brand that supports major local moments in LA.
DELIVERABLES
- POP ASSETS
- MICROSITES
- CAMPAIGN KEY VISUALS
- DIGITAL & OOH ADS
- SHOPPING BAG
- LOGO PLAY
- LOCAL BUSINESS COLLABS
- CAMPAIGN CONCEPT VIDEOS
- BRANDED NOVELTIES
- BUILDING WRAP
- CAMPAIGN PAMPHLET
PROJECT SUMMARY | KEY TASKS
- CREATIVE AGENCY RECRUITMENT
- CAMPAIGN CONCEPT DRAFTING
- CASTING & PRE-PRODUCTION
- 6-MONTH IMC LAUNCH STRATEGY
- AGENCY TRAINING & CREATIVE BRIEFING
- LOCAL MANAGER TRAINING
- LOCAL BUSINESS COLLAB COORDINATION
- CREATIVE ASSET & NOVELTY DRAFTING
- MICROSITE & AD ASSET DRAFTING
- FINAL AGENCY CONTRACT DRAFTING
- BUDGET MANAGEMENT (>$5M)
- PRODUCTION PROJECT MANAGEMENT
- C-SUITE PRESENTATION (2 ROUNDS)
- STYLING & SAMPLE MANAGEMENT
